Responsive: SyFy Boards

This was the brief I was most satisfied with, most likely due to the fact I spent the most amount of time with it.

Syfy initially specified the audience as younger fans of science fiction; roughly the ages that equate with being students. I realised that audience is generally tech-savvy and thus developed the idea of using augmented reality advertising (such an idea would be less ideal for communicating with the non-tech-savvy elderly). This would spread Syfy's ideals to students who do not have access to television, as is often the case.


I sense that many of the other briefs were rushed as they have coincided with the burdensome 505 brief. The .gifs produced for the submission may be found here.