Responsive: Pantone (Collab)

The Pantone brief was a collaboration between me and Becca Hollingsworth. I regret how I allowed myself to assume too much responsibility in terms of workload.

We assessed that the audience would match the location; residents, tourists and businesses in Leeds. I felt we did not fully realise this within the work we produced. Arguably, the range of products we proposed could theoretically appeal to residents, tourists and local distributors; although I would have preferred to make informative products such as signage, maps or guides.

Becca is a resourceful illustrator and I feel as though I limited her input. I had a similar experience with the collaborative brief last year, and I recognise that I will have to change my process significantly next time I have the opportunity to work with another.