I would suggest that stings such as these could be used for web-based advertising in the form of banners etc to draw in potential readers.
The example below by Mark Ferrari achieves this through colour-cycling, which I would suggest is perhaps a little too advanced for my current level of technical understanding. However I find that I could achieve similar results using a combination of Photoshop and After Effects
Art by Mark Ferrari and coding by Joseph Huckaby
Further analysis of Mark Ferrari's work is in the following post on my PPP blog.
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